Autumn Raulerson
reporter2@greenepublishing.com
September is a special month, home to many national celebrations and recognized initiatives whose goals are to raise awareness and inform the public about various important facets of leading a happy and successful life. One such initiative is Life Insurance Awareness Month (LIAM), a national initiative to help Americans better understand the importance of life insurance.
Launched in 2005 by the non-profit organization Life Happens, the campaign was created in response to the growing number of uninsured or underinsured Americans whose loved ones were financially vulnerable to any unexpected problems. Life Happens remains dedicated to financial education, working with insurers, financial educators and military organizations to raise awareness and encourage informed decision making when it comes to life insurance.
Bob Springer, a life insurance agent for Aflac, with years of experience guiding clients to make informed decisions, says that “enough people don’t think about life insurance. They should have seven to eight times their annual income in life insurance, to make sure their family is taken care of in case of a tragedy. Educating people on the importance of life insurance and celebrating LIAM is so important, because not enough people are educated on what they need.”
The significance of recognizing and understanding LIAM and the necessity of life insurance cannot be overstated. It’s not just about the worst-case scenario, it’s about creating a sense of stability in a world full of change. LIAM is the perfect opportunity to evaluate your coverage and make sure you’re prepared for anything, or to share some wisdom about life insurance with anyone who may need help. If you’re not sure if your coverage is adequate or don’t know where to start, reach out to a licensed life insurance professional or financial advisor today.