Misfortune and high taxes made a perfect recipe for success

Mickey Starling reporter3@greenepublishing.com Pietro Ferrero was a baker who lived in Alba, Italy. The aspiring young baker decided to open a large pastry shop in Turin, Italy. The business struggled early on and soon failed. His misfortunes forced him to move his family back to Alba, where he resumed baking in a small shop. Because of World War II, a high tax was being levied against chocolate, making it quite expensive to purchase. Ferrero set up a small lab in the back of his bakery so he