Tobacco Free Madison and Tobacco Free Florida are joining the fight against candy-flavored tobacco products as part of Kick Butts Day 2011, a national day of activism that empowers youth to speak up and take action against Big Tobacco. Studies of youth expectations around flavored tobacco products, like bidis and hookahs, have found that young smokers report choosing flavored products over cigarettes because they “taste better” and are perceived to be “safer.” In observance of Kick Butts Day on March 23, Tobacco Free Madison wants community members to know the truth about candy-flavored tobacco products – that they are as addictive and carry similar health risks as regular tobacco products. “We know that the tobacco industry is spending a lot to advertise these candy-flavored products that we see at convenience stores around our schools and neighborhoods,” said Students Working Against Tobacco (SWAT) Coordinator, Samantha Shivers. “We want to inform kids that these products are just as dangerous and addictive as cigarettes.” The U.S. Food and Drug Administration (FDA) states that in 2004 a study found that 22.8 percent of 17-year-old smokers reported using flavored cigarettes over the past month – compared to just 6.7 percent of smokers over the age of 25. In September 2009, an FDA ban on flavored cigarettes went into effect under the Family Smoking Prevention and Tobacco Control Act. Menthol cigarettes and flavored tobacco products other than cigarettes were exempt; although, the FDA is currently examining options to regulate these products. A poll conducted in March 2008 found that one in five youngsters between the ages of 12 and 17 had seen flavored tobacco products or ads, while only one in 10 adults reported having seen them. Young people are much more likely to use flavored tobacco products than adults, and tobacco industry documents show that companies have designed flavored products with kids in mind. “Parents need to be aware of how common the use of candy-flavored tobacco products is among young people, and should talk to their kids about the dangers of trying these products,” said Tobacco Prevention Specialist, Doug Freer. “Candy and fruit flavors mask the bad taste of tobacco, making it easier for kids to start using tobacco products. Once they start using one tobacco product, however, they are more likely to experiment with others.” Tobacco Free Florida offers a number of free resources to help smokeless tobacco users quit. Phone: Call the Florida Quitline at 1-877-U-CAN-NOW to speak with a Quit Coach who will help assess the user’s addiction and create a personalized quit plan. Online: Enroll in online counseling with the Florida Quitline, where each user can create a personalized, web-based quit plan. Visit https://www.quitnow.net/florida to enroll. In-person: Visit the Florida Area Health Education Centers (AHEC) Network’s website, http://ahectobacco.com, to locate a local AHEC and sign up for Quit Smoking Now group classes. About Tobacco Free Florida Tobacco Free Florida (TFF) is a statewide cessation and prevention campaign funded by Florida’s tobacco settlement fund. The program is managed by the Florida Department of Health, specifically the Bureau of Tobacco Prevention Program. TFF’s mission is to combat the pervasive problem of tobacco use in the Sunshine State, where each year, more than 28,000 Floridians die from smoking and tobacco-related diseases cost the state an estimated $19.6 billion in healthcare costs and lost productivity. Since its inception in February 2008, TFF has reached millions of Floridians through advertising, grassroots initiatives, social media, and public relations efforts as a means of providing information and offer resources to help tobacco users quit. Smokers and smokeless tobacco users interested in quitting are encouraged to call the Florida Quitline at 1-877-U-CAN-NOW to speak with a quit coach. To learn about TFF and the state’s free quit smoking resources, visit www.tobacco freeflorida .com or follow the campaign on Facebook at http://www.facebook. com/ Tobacco Free Florida or Twitter at twitter.com/ tobacco free fla.