NEW BRAND IDENTITY AND NAME CHANGE FOR ARC / Madison – JeffersonDec 6th, 2011 | By Submitted | Category: Community News
Madison, Florida – The Arc Big Bend is proud to unveil our new name and brand identity in the spirit of energy and a renewed commitment to providing opportunities for people with intellectual and developmental disabilities (I/DD) and their families.
This dynamic new logo and name is the new face of The Arc Big Bend and it will be on our publications, web site, signs, community events and more. The logo will unite our affiliated chapters across the country under the banner “Achieve With Us,” a call to move forward and take the road leading to progress, inclusion and respect.
The logo design reflects the energy and determination of The Arc to support and embrace people with I/DD and their families across their lifetime and across diagnoses, including Down syndrome autism, cerebral palsy and other intellectual and developmental disabilities.
The color combination of orange and yellow is a stand out among nonprofit organizations and its vibrancy will be closely associated with The Arc just as pink is associated with breast cancer awareness. The identity was developed over the course of a year in-depth research, professional brand consultants and a dedicated team of individuals, including chapter professionals.
“Our new name and brand identity represents a new day for The Arc Big Bend and the mission of The Arc. The new logo is bringing the work of a strong and energetic organization front and center and is a bright reminder that we provide opportunity: opportunity for hope, opportunity for growth and opportunity for change,” said Tim Ressler / Executive Director.
The Arc is an agent of change and over the last six decades, The Arc has been on the frontlines advocating for legislation to improve the lives of people with I/DD in health care, education, employment, housing and more.
The new name and brand identity takes The Arc forward as a movement and invites respect and recognition in communities across the country as we invite you to “Achieve With Us.”