Video on www.youcalltheshotsflorida.com
Youth PSA Contest Winners Announced
- Florida Youth Competed in Immunization Awareness PSA Contest -
November 28, 2011, Jacksonville, Fla. – Each year in the United States, we lose 1,070 people to meningitis and 4,590 people to cervical cancer caused by the human papillomavirus (HPV). In an effort to spread the word about these vaccine-preventable diseases and raise awareness among teens, Brunet-García Advertising sponsored the Florida Bureau of Immunization’s You Call the Shots public service announcement (PSA) contest; inviting youth ages 11 to 18 to produce and enter a 30-second PSA highlighting the importance of HPV and meningitis vaccinations.
Students at Lawton Chiles High School in Tallahassee, created the winning PSA, “It’s as simple as,” and will receive $1,500 in prize money. “Meningitis Vaccine,” submitted by students of Madison County, and “So you think you’re safe,” submitted by students at Grace Episcopal in Orange Park, came in second and third place and will receive $1,000 and $500 prizes respectively. These videos will be featured on www.youcalltheshotsflorida.com and will be submitted for broadcast.
The contest closed October 21, and 10 videos were posted for online public voting on November 7. In the call for votes, Brunet-García specifically targeted social media outlets frequented by teens. A large presence on social networking sites helped make the contest informative and motivational. Over 1,500 votes were recorded.